When it comes to lipstick, there are two main things women look for: color and staying power. A good lipstick should be highly pigmented, easy to apply, and long-lasting. Pink Flash Matte, a moist lipstick with all day matte, ticks all the boxes. This highly pigmented matte liquid lipstick flows smoothly, making it easy to apply, and is both transfer- and water-proof, ensuring it stays put for hours. Moreover, it contains vitamin E, which hydrates the lips’ skin, ensuring that your lips remain moisturized throughout the day. Pink Flash Matte comes in a unique red shade, named Oops, with shade number 002. This Carrot Red shade is one of the most popular shades among consumers.